Based in the charming lakeside town of Holland, Michigan, we create clothes that celebrate the places you love most. Each piece features clean, high-quality embroidery of a place and its founding year — a subtle yet meaningful way to carry your hometown pride or travel memories.

From the Great Lakes to the big cities, our designs are inspired by the connection we feel to the places that shape our story. Crafted with premium fabrics and timeless style, our apparel is made for locals, travelers, and collectors alike.